6 Steps to Start A Facebook Ad Campaign from your Phone

In my last post, I talked about how the new Facebook Ad Manager app and how it compliments desktop browser tools as an added convenience for ad managers. Now, I'm going to show you how easy it is to create a new ad campaign within the app. 

After downloading the Facebook Ad Manager app (only iOS for now - sorry, Android users!), open it on your phone and follow these steps: 

Step 1: Create Campaign

From the default "Campaigns" landing screen, press the plus sign icon at the bottom (second from the right) to begin creating a new campaign. 

Step 2: Select Associated Facebook Page and Advertising Objectives

Select the Facebook Business Page you want to associate with the ad. You must be an administrator of the page to do this. Facebook will select one of your pages by default, so just use the "Change Page" button toward the middle of the screen to change it.

Select your advertising objective from 3 options:

Boost a Post -  If you trying to generate exposure for your page, you might choose to boost a post generated by that page. If You may choose to boost a post that the page has generated. 

Reach People Near Your Business - This is a good option for locally-focused businesses that only want to target their geographic area. 

Send People to Website - Choose this option if you want to drive traffic to your website rather than engage with users on Facebook.

Step 3: Select Your Image

You can choose an image from the Facebook page albums or from your phone. As companies move away from the use of stock images and toward more natural shots (especially on social media channels), this provides the opportunity to take photos from wherever you are and instantly turn them into ads. 

Step 4: Create Ad Content

Write an ad headline, body text and web address. 

You can also easily preview your ad from this screen.

Step 4: Select Audience

Choose who you want to see your ad. You can choose from people who like your page, or expand to also target their friends. You may also choose a custom saved audience if you use those in the desktop Facebook Ad Manager. 

Step 5: Decide What To Spend

Set your budget by day or for the lifetime of the campaign. At the bottom of the screen, you will see an estimate of potential reach, or how many people will see your ad. 

Step 6: Review and Place 

Simply review your campaign details and if everything looks correct, press the "Place Order" button. 

That's it! To track the success of your new campaign, just return to the app home screen and click your campaign to see details on performance and spend.